Nice to meet you

Hi, I'm Shirly.

I was born in Haifa, and I'm a mother of two children and two sweet dogs who are an inseparable part of my family and my heart.

For years I worked in the high-tech world, but inside me there was always another place waiting to be expressed — a place full of color, fabric, drawings, and a deep love of fashion. Ever since I was a little girl I loved sketching dresses and imagining how a small idea on paper could become a real garment.

When I look at fabric, I don't just see a color or a print. I immediately picture how it will move on the body, how the cut will follow a woman's curves, and how the color will light up her skin tone and her face. To me, a beautiful garment shouldn't just look good — it should make the woman wearing it feel at ease, flattered, and full of presence.

My inspiration comes from many different worlds: haute couture shows and their boundless creativity, the colors and textures of nature, trips to cities around the world, and the real women I meet in everyday life. I love drawing inspiration from high fashion and translating it into clothes you can actually live in — comfortable, feminine, distinctive pieces with a touch of luxury and a lot of character.

Until recently I worked in high-tech, but the time came to listen to the dream that had stayed with me since childhood. So I set out on a new path and founded PAW LABEL — a brand born out of love for color, fabric, femininity, and the small details that make all the difference.

I believe a woman shouldn't have to adjust herself to fit the garment — the garment should fit the woman: her curves, her personality, and the way she wants to feel.

PAW LABEL is my dream come true, and I invite you to be part of it.